The following sections review the various strategies that will support this effort. The company’s intention is to gain market share with niche positioning, high quality products and, eventually, a unique shopping experience in an arts gallery district. Red White & Bloom’s goal is to facilitate this desire by creating marketing messages that emphasize being able to spend more time with love ones by: automating the flower arrangement buying process, fostering romance with the consistent delivery of flowers, and eliminating the worry of ever missing a loved one’s special day. According to the first American Express/RoperASW Global Affluent Study (October 2003), about half of high-income consumers around the world would choose to have more time in their lives than more money.
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